Paula Scher- Hillman Curits Video

Paula Scher goes into detail about signage, its design and how it looks in our world. She explains that in the design of signage, many times letters are rearranged. She gave an example of when she created signage for a jazz club, and how she made the j & z's skinny with the a filled in. She has done many popular signs and company logos such as the Citi logo, and went into detail how she came up with it. She done typography on painted maps. Her philosophy when creating designs is to mix images and text up within the sign or pamphlet. Not neccessarily have words going straight across, such as with her noise funk posters.